‘The Spark’
Shot on location in LA with A.J. Rojas and the Park Pictures crew, the shoot was developed attended remotely by the 72 and Comcast Teams. Originally developed for the Tokyo Olympics, the spot was re-edited to air during the Beijing Winter Olympics in 2022.
The hard work and resilience it takes to become a U.S. Olympian or Paralympian is not unlike the dedication and hope we see every day as millions of students work to achieve their goals and build a better tomorrow.
(Winter Olympic Games 2022)
(Tokyo Olympics 2020/2021)