Comcast Education Campaign: ‘Lift Zones’

Shot on location with The Malloys and the Superprime crew in Philadelphia and New Jersey, the shoot was developed and attended remotely by the 72 and Comcast Teams. Besides overall production support, I lead the development of the murals featured in both spots working with the 72 creative team and designers Zipeng Zhu and Gustavo Dao. The campaign was developed in to two spots highlighting Comcast’s commitment to aiding the ‘digital divide’ by providing community centers with wifi and students with laptops during COVID.

When students are connected to the internet, the opportunities are endless - just look at Ariana, Jamol, and Michael. We’re proud to partner with 1,000 community centers to create WiFi-enabled Lift Zones, so students from low-income families can have the tools they need to be #ReadyForAnything.

Over the next 10 years, Comcast is committing $1 billion to reach 50 million people from low-income families with the tools and resources they need to succeed in a digital world, so students like Elijahwan can be ready for anything.