Everything, Covered – 100 Years of
The New Yorker
Honoring 100 years of The New Yorker, the spot takes us through a journey of its most notable covers and poignant societal moments, honoring its legacy as a cultural touchstone, echoes the magazine’s signature style, and reflects on its relentless pursuit of truth, accuracy, wit, and humanity. The spot features over 600 covers, artfully animated together in a story by Roof Studios after countless searches alongside the team at Le Truc and The New Yorker. Voiceover read by The New Yorker Staff writer Jia Tolentino and is paired with the reimagined version of George Gershwin’s “Rhapsody in Blue,” composed by Morgan Visconti and Daryl Pinsdorf at Human Worldwide. More credits from the incredible team below.
Won Silver Cannes Lion Award for Film, 2025.
Client The New Yorker Agency Le Truc Marcos Kotlhar, partner & chief creative officer; Evan Schultz, executive creative director; Daniela Gilsanz, creative director; Jose Contreras, Sam Geloso, associate creative directors; Max Cohen, sr. writer; Patrick Tomasiewicz, SVP, strategy director; Ryan Chong, EVP, head of production; Michael Lenic, VP, supervising executive producer; Ryan McNally, producer; Matthew Hsieh, production coordinator. Production PXP Studios (part of Publicis Groupe) Dan Goldstein, sr. editor; Julia Marshall, editor; Kendra Crone, producer. Animation Roof Guto Terni, director, composition and color, and 3D layout; Fernanda Curi, exec producer; Fernanda Fraiz, line producer; Heloisa Novaes, head producer; Carlos Hallan, pipeline TD/programming; Heber Cone, simulation; Bianca Baderna, Carolina Alberti, Natalia Veras, graphic design team; Brino Ferrari, Guilherme Ferreirinha, animation directors; Christopher Rocha, Larissa Garcia, Paulo Passaro, Rafael Valle, Sergio Filho, animation team; Pedro Fernandes, editor, composition and color; Bruno Ferrari, Rafael Valle, editors; Fabio Fluchs, Bruno Lovato, research. Music Human Morgan Visconti and Daryl Pinsdorf, musical arrangement; James Dean Wells, managing director, global EP; Nicole Riolo, producer. Sound Design/Audio Post Human Daryl Pinsdorf, sound designer/mixer; Rob Suchecki, post producer.