After over a decade Dos Equis brought back “The Most Interesting Man,” saving him from space amnesia and a life of mascot obscurity as the “Least Most Interesting Man.”

Working with creative teams from Le Pub and Le Truc, the 7 broadcast ads of the campaign were shot on location in Santiago, Chile with SMUGGLER director Ivan Zachariáš. Final campaign deliverables included digital streaming ads, cutdowns, and social specific assets including stills for the instagram profile. Additional press here and here.