‘Sleep Next Level’

Featuring Gabrielle Union and Dwyane Wade, the 30-second spot aired on broadcast, and streaming platforms and we also developed 6 unique social story ads featuring the couple. Directed by Paul Hunter from PrettyBird; Edited at Arcade with Jeff Ferruzzo and finished with ArtJail. I worked closely with the ArtJail team across the social assets of the campaign to finalize animations and timing including unique mneumonics per asset to show the features of the bed.