Comcast Student Stories: “Ready for Anything”

While shooting the Comcast “Ready for Anything” campaign, individual stories for each student were captured to create these portrait pieces of real Internet Essentials students learning through the beginning of the pandemic. Shot on location in Salt Lake City, Utah, Berkeley, California, Albuquerque, New Mexico, Haddonfield, New Jersey, and Philadelphia, Pennsylvania with John X Carey and the Superprime crew.

The spot was developed and executed remotely by the 72 and Comcast Teams. Shot mid-2020, Superprime and John X Carey were all remote, working with DPs and LPs on the ground in each location, the team worked with talent and the production team via zoom.

Juan has spent his time at home learning everything from how many human emotions exist to how to whistle using an acorn. He knows knowledge is power and with the power of internet, he'll be ready to pursue his degree in criminology. #InternetEssentials from Comcast has connected 8 million people from low-income homes to low-cost, high-speed internet.

Ummi is a modern day renaissance man. He's using the internet to write a children's book and practice his passions of piano, architecture and fencing with the help of internet at home. #InternetEssentials from Comcast has connected millions of people from low-income homes to low-cost, high-speed internet.

Sonja is passionate about the environment and now that she's at home, she's using the internet to find new ways to create change. #InternetEssentials from Comcast has connected 8 million people from low-income homes to low-cost, high-speed internet.

Ashis uses the internet to empower people in need across the world by teaching classes online and kickstarting his nonprofit, which provides people with basic necessities. #InternetEssentials from Comcast has connected 8 million people from low-income homes to low-cost, high-speed internet.